French luxury goods company Louis Vuitton has increased the prices of some of its products, effective 1 June this year. This is the first time in eight months since the brand raised prices twice in February and October last year.
According to the industry on the 1st, the price of the Capucine MM메이저사이트, nicknamed the “Kim Hee-ae bag” after actress Kim Hee-ae carried it in the drama “The World of Couples,” increased by 7.2% from 9.84 million won to 10.55 million won. The price exceeded 10 million won.
The price of Capucine Mini Black jumped 8.1 per cent from 8.12 million won to 8.78 million won. For Capucine BB Black, the price increased by 3.1 per cent from 8.63 million won to 8.9 million won. Capucine is named after the rue Capucine in Paris, where founder Louis Vuitton opened the brand’s first store in 1854.
The Diane bag rose 5.7 per cent to 3.55 million won from 3.36 million won. The Alma PM, Louis Vuitton’s entry-level bag, is up 6.4 per cent from 2.5 million won to 2.66 million won. The Speedy Bandolier 25 size is now 2.5 million won, up 7.2 per cent from 2.33 million won.
The Speedy Bandolier 25 size is now 2.5 million won, up 7.2 per cent from 2.33 million won. While this is the first price hike of the year, Louis Vuitton has already raised prices twice before, in February and October last year. This is the first price increase in about eight months.
Earlier, another French luxury brand, Chanel, raised prices in February and May this year. The price of its flagship classic flap bag increased by around 6 per cent, reaching 15.7 million won for the large version.
Louis Vuitton generated nearly 1.7 trillion won in sales in South Korea last year. Last year’s sales reached 1.69 trillion won, up 15.3 per cent year-on-year, while operating profit rose 38.4 per cent to 417.7 billion won and net profit jumped 68.9 per cent to 380 billion won.